Brand Identity | East Coast Board Company | 2011
2011
Description
This is a project completed for school. It entails the creation of the entire brand identity of East Coast Board Company (ecBoard), including logo design, lookbook design, graphic standards manual, marketing materials, banner ads, and magazine ads.
Fields
Branding, Editorial Design, Graphic Design
- Brand Identity
for East Coast Board Company (or ecBoard) - Project for Corcoran College of Art + Design | Spring 2011
Comprehensive brand identity for ecBoard. ecBoard is a board shop providing snowboard, skateboard, wake board, and surf gear to East coast boarders.
The logo has been designed to represent the motion
and excitement of extreme sports, such as skate, snow,
wake, and surf boarding. The simple shape is at once a
wave, mountain, and half pipe. The simplicity will make
the logo easily recognizable while not interfering with
the many logos and brands sold in the retail store.
Parts:
-Logo design
-Stationery package
-Graphic Standards Manual
-Style sheets
-Lookbook
-Necklace
-T-shirts
-Shopping bag
-Banner ads
-Magazine ads
*Note: since this is a school project, I do not own the imagery in the catalogs (although the images on the skateboards are my own). If you see one of your images in the catalog or style guide and would like a credit email me and I'll put you right up here! Thanks** 
Skateboard designs / currently in production
Shopping bag
Lookbook / Cover
Lookbook / Table of Contents
Lookbook / Surf Title Page
Lookbook / Surf Inner Page
Lookbook / Snow Title Page
Graphic Standards Manual / Cover
Graphic Standards Manual / Table of Contents
Graphic Standards Manual / Inner page
Graphic Standards Manual / Inner page
Graphic Standards Manual / Inner page
Folder / front
Folder / half open
Folder / open
ecNecklace
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